Bloem en Blad

Country: Netherlands

Bloem en Blad (Flower and Leaf) Information on all aspects of the flower retail trade, the purchase and sale of cut flowers and pot plants, flower arranging and current developments.

Position in the market: Reaches all members of the Dutch Florists Association (VBW) and Fleurop/Interflora and many members of Teleflora Nederland.

Target Group: All members of Fleurop/Interflora Nederland, Other flower retailer including market and streed traders, Garden centres, Flower binders, in employment and self-employed of horticulture/flower arranging.

Key Facts

• Media Type: Retail
• Freqency: 1 issue fortnightly, (on Thursdays)
• Circulation: 2,948
• Readership: 12,000
• Publisher: BDU Netherlands
• Country: Benelux